CheckoutWC Joins Kestrel
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Today I’m excited to announce that CheckoutWC is joining Kestrel.
Kestrel is a new venture by the co-founders of SkyVerge (now part of GoDaddy). Under their impressive leadership, SkyVerge produced some of the most popular WooCommerce extensions, including many staples like WooCommerce Checkout Add-ons and WooCommerce Memberships.
This is a moment many years in the making and I’m so excited to share it with you.
Finding the right partner
My history with Max and Beka starts over 10 years ago. Back in 2014, long before CheckoutWC was even an idea, they asked me to help write content for their WordPress e-commerce blog, Sell With WP.
In 2017 as I was working to finish CheckoutWC 1.0, I asked Beka and a few other industry insiders to test the first beta. While most people didn’t get a chance to test it, she sent incredibly thorough and detailed feedback – it was exactly the kind of no-nonsense and honest feedback I needed!
Over the years, we have received attention from many potential acquisition partners. Most of those conversations don’t pan out, and of those that lead to offers, it really pulls into focus what your goals and values are.
Long before we reached agreement, I knew that Kestrel was the right acquisition partner. Their incredible track record in the industry and relentless focus on excellence made them an obvious choice. I don’t have to trust that they will do a good job – I’ve already seen what they can do.
CheckoutWC has always been customer centric. Our goal has always been to not only provide great support, but the best support experience you’ve ever had. (We don’t always hit that mark, but it’s always the goal!)
That’s why I’m confident there’s no one better suited to shepherd CheckoutWC and to take it to the next level.
What this means for our customers
In short, business as usual.
Kestrel has hired me to continue to lead development and support for our CheckoutWC customers. I’m just as committed to our CheckoutWC family as I’ve ever been. I love working on this product and helping customers succeed with WooCommerce.
With Kestrel’s expertise, resources, and experience, we will be able to make CheckoutWC even better.
In short:
- Automatic payments will continue to process
- Your price is staying the same
- You can contact support the same way you always have
- Your login and account information will remain the same
If you have any questions, shoot us an email.
Thank you
Building CheckoutWC over the past 6 years has been the joy of my professional life.
Creating something new and putting it out into the world is a scary experience. At first you’re not sure why anyone would buy it, and when they buy it you’re not sure why they are putting up with the bugs and shortcomings.
CheckoutWC isn’t just something I created, it’s a collaboration with you the customer.
I’m so excited to be part of the next chapter.
Clifton Griffin
Founder, CheckoutWC
