Order Bumps allow you to increase your Average Order Value (AOV). Order Bumps are available to Plus (Legacy), Pro and Agency plans. If you need to upgrade your license, click here.
Order Bumps are situational and may affect conversions negatively, so we encourage merchants to thoughtfully consider how to best leverage them and pay careful attention to their analytics data.
Here’s what an Order Bump looks like to a customer
To enable Order Bumps, go to WP Admin > CheckoutWC > Order Bumps. To add a new bump click ‘Add New’ at the top of the screen:
Configuring an Order Bump is easy. Here’s an explanation of each of the options:
Display Offer For
This option allows you to decide who sees your bump.
If you select All Products, the Bump will display on every order, regardless of which products are in the cart.
If you select Specific Products, you will see two additional options:
The list of products that will trigger the Bump to display if they are in the cart.
When selecting Specific Products, you have an additional option, Condition. Apply if all matching products are in the cart means that every product in your Products list must be in the cart for the Bump to display.
If this box is NOT checked, the Bump will display if any of the products in the Specific Products list is in the cart.
If you select Specific Categories, you will see an additional option:
Select one or more categories to match cart products against. Categories are inclusive – not exclusive. The bump will show if any of the categories you choose match products in the cart.
We have two display options by default:
- Below Cart Items
- Above Terms and Conditions
Note: On mobile, the bumps will always display above the terms and conditions.
This is the product that you are offering customer’s who take the bump.
Determine whether the offer product should replace condition product.
- You must set ‘Display Offer For’ to ‘Specific Products’ (Upsell option will not appear if All Products is selected)
- You must only put one product in the Display Conditions Products list
- The upsell will be added to the cart with the same quantity as the product it is replacing.
- The upsell must have enough stock to cover the quantity of the product it is replacing or the upsell will not be displayed to the customer.
Discount Type has two options:
- Percent Off
- Amount Off
This applies to the Discount option:
A number indicating the percent or amount that the offer product will be discounted. If you want to discount the product 20%, select ‘Percent Off’ for Discount Type and enter 20.
If you want to discount the product $2.50, select ‘Amount Off’ for Discount Type and enter 2.50.
This is the text that appears next to the checkbox for accepting the bump:
The text that describes the Bump to the customer. This appears next to an image of the offer product:
Variations are handled in two different ways.
You can set the search product (the product that has to be in the cart) to either a variable product or a specific variation.
You can set the offer product (what they get) to a specific variation.
You can set the search and offer products to a variable product with matching variation attributes.
Example: You sell mattresses and sheets in Twin, Queen, King and you want to offer customers sheets if they purchase a mattress.
With Auto Matching, you could set both the Search product and the Offer product to the respective variable products as long as the size attributes are named the same. Someone who has a Queen mattress in the cart would automatically get the Queen sheets when accepting the order bump offer.